Ambiente 2020 – Pordamsa

The Ambiente 2020 Fair held in Frankfurt from the 7th to the 11th of February was a must-visit for haute cuisine professionals. The fair offered a wide range of products related to interior design, fashion, beauty and the restaurant business where big brands from the sector were able to find out about the market's latest trends and new developments.

The event was a complete success, bringing together over 4000 exhibitors from a hundred different countries and with a public of over 100,000 people.

Considered the most important fair for consumption goods on the European level, Ambiente 2020's goal is to showcase the latest trends and new developments for the sector's professionals. 

It is also considered the most important supply platform outside of Asia, offering the most complete overview of the market.

What was new in this edition was the new space aimed at professionals of the food service industry, located in hall 6, where the range of products for hotels, restaurants and catering suppliers were grouped. An undeniably positive change with a view to the coming editions as they now have their own space. 

The fair consisted of three large sections: "Dining" with tableware and kitchenware; "Living", dedicated to furniture and decorative and interior design accessories; and "Giving", with gift items, jewellery, watches and fashion jewellery, leather goods, beauty products, well-being and fashion. 

The event included a large variety of manufacturers specialising in porcelain and ceramic crockery and of course, Pordamsa was there to showcase its latest products and designs.

There was also a large range of parallel activities like conferences, programmes to boost young talent, staging of trends and the handing out of the annual awards. In short, Ambiente 2020 became the perfect place for the interacting of new ideas, talent and fashion and the discovering of the new, up-and-coming trends for the sector. Below we have included a video that sums up the essence of this magnificent event.